There are definitely some regular players and some clubs in the midlands, I'll tag a couple.Interesting point of view but as a returning warhammer player I've actually found it to be different. I found the 9th age through my own investigating when looking to pick up warhammer again in recent years. I love the 9th age but when looking at clubs in the Midlands people mainly quoted the same sort of response when I enquired about 9th
"Oh yeah, that's the community game system that took up after GW killed warhammer."
The majority of people I managed to get games with were previous warhammer players that looked at it as warhammer, the next version.
I can completely see the p.o.v to get into stores as the way to establish the 9th Age as its own brand but I suppose its reflecting on whether it's the game system or the miniatures that actually entice fresh players as other miniature game players tend to know the general idea of what 9th is.
In my case, thinking back those many years, I think it was actually the miniatures/art side that drew me in to the hobby and the staff that helped me grow with the game system so maybe it is more of a visual thing to begin with?
@JordanBladen @Tanka @Slatchman
Maybe you are right, but I find the idea that there are lots of players who don't know what t9a is, but who would see it in shops and decide it is the game for them, even if there are no players at their local club, to be somewhat unlikely.