I'm curious. In Spain, are there no fluffy tournaments? From this thread I get the impression that every tournament is a hardcore training session for the ETC. 4500 pts, default scenarios and map pack terrain.
Are there no tournaments with unique scenarios or terrain? Different point sizes, tag team, side boards or special rules and restrictions?
In Sweden I'd say we have about a fourth or a third of the tournaments going against the norm and do fun things. Some do a lot, other just change a detail or two. I myself host probably one or the more ambitions such tournaments every year, and its fairly popular. Personally I find that that kind of approach do more to keep things interesting than any amount of point tinkering and minor changes could accomplish.
Once you get in the competitive mindset and playing-style is hard to go back or enjoy the game in the fluff mode. And the majority of players of t9a are competitive players. Fluff players isolated and in stayed 6th, modified 6th or even 8th editions of GW. They play with their friends and their homes and have had bad experiences in tournaments.
Fluff players that tried t9a at their early stages fled due to constant changing. Now some will try it with the stability of the rulebook and FAB books or they may just be hooked with others games who knows.
The thing is if you are a event organiser and do a t9a competitive tournament you will probably do it competitive where you are sure that a lot of people will come. It's very risky to make a fluff choice and get no support.
Hell we even get yelled at to admit auxiliary armies in one of big single tournaments...as if a fluff player had any chance to win it even if the army were broken
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