I realised you're all discussing this with regards to FB rules & army books...
But just in case anyone isn't aware, "baking everything we can into the profile" and "single page for you (& opponent) that you can print out which gives all the stats and rules for all your units" is exactly what Essence of War is already doing
EOW cards work because the rules have been condensed, I designed these with front and back printings in mind but jesus the text is gonna be super small to fit all of the info on one card, warmachine does the same but I'm not sure if my font sizes are proper for a mtg sized card. Either I design them bigger or theres gonna be more cards.
I think at this point it would be better to have separate reference cards for special rules.